Healthy Profits Drive Healthy Menu Options, Study Shows

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Omschrijving
Ever wonder why your favorite fast-food restaurant doesn't offer healthy menu options? The decision to put healthy alternatives like salads and veggies on the menu is heavily influenced by restaurateurs' concerns for healthy profits, says Emory University public health researcher Karen Glanz, PhD, MPH, and colleagues, writing in the forthcoming issue of the American Journal of Preventive Medicine. The article, "How Major Restaurant Chains Plan Their Menus: The Role of Profit, Demand and Health," will be published in May and confirms what many have speculated to be the motivation behind restaurant chains' menu selections - growing sales and increased profits. Researchers interviewed 41 senior menu development and marketing executives at leading U.S. casual dining and fast-food restaurant chains. The results: Growing sales and increasing profits are the most important considerations (61 percent) when determining menu options. Only 21 percent of executives said health and nutrition were important. Some executives expressed interest in providing low-fat, low-calorie foods and fresh fruits and vegetables on their menus. But the majority of chains interviewed said they would not add new items to their menus unless they are confident that their customer base will accept them and that the items will contribute to sales and profit growth.

 

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Categorie: fastfood

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