Study: Tobacco Industry Prevention Ads May Actually Have Negative Effects on Teens

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Omschrijving
Tobacco company-sponsored anti-smoking advertising aimed at youths not only has no negative effect on teen smoking, it may actually encourage youngsters to smoke, according to a study co-authored by an Oregon State University researcher. Results from the study also show that tobacco industry-sponsored prevention ads aimed at parents often have harmful effects on students, also increasing their likelihood of smoking. “We suspected this the minute we saw the kind of ads the tobacco companies were creating,” said Brian Flay, a professor in the Department of Public Health at Oregon State University. “Their objective is to get customers, not to stop customers from finding them.”

 

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